If you see a sign advertising a $10 flu shot, would you walk into the store? What if that sign said the shot is worth $50 but you’ll pay only $10, which is an 80 percent discount?
Marketing
Kelley School of Business is creating a new research center focusing on the changing landscape of manufacturing in central Indiana and across the nation, with support of a $1 million gift from alumnus Gregg Sherrill and his wife Sabine.
The Kelley School of Business is creating a new research center focusing on the changing landscape of manufacturing in central Indiana and across the nation, with support of a generous gift from alumnus Gregg Sherrill and his wife Sabine. The center will be housed at IUPUI.
Kelley Evening MBAs learn from top industry marketers
Persevere. Try new things. Be a good storyteller. You may fail – Be open to that and learn from it.
To err is human? Kelley School researchers examine how errors affect credibility of online reviews
Shoppers increasingly consult online reviews before making holiday purchases. But how do they decide which reviewers to trust?
The IU Kelley School of Business on the IUPUI campus is proud to welcome four new faculty members this fall.
The IU Kelley School of Business on the IUPUI campus is proud to welcome four new faculty members this fall.
The three questions to ask before marketing your new business
Once you’ve created a successful, scalable business model – you’ve gotta get customers. Start to market your business by answering three questions.
Black Friday deals in July: To buy or not to buy?
And how do other retailers keep up with Amazon Prime?
Thinking outside the classroom: Kelley students work to put Christmas in Conner Prairie
Kelley students research, create, and present a marketing plan for Conner Prairie.
Marketing and a melody
Kelley alum Jesse Coraggio, BS’16, is using his marketing degree as an aspiring musician.
Beyond the classroom: The Kelley Evening MBA experience
IU Kelley School of Business Indianapolis Associate Dean Phil Powell recently told students, “IUPUI blends with Indianapolis to form the Kelley School classroom.”