One of the most vital aspects of a successful marketing plan is customer feedback.
Marketing
Social Media Taking A Place On Wall Street
Can you believe Facebook is NOW just about to turn 10 years old in February of 2014? Each and every day, millions of users log on to the popular social media site to check up on friends, add new photos, or post a status on what they’re up to.
My Top 5 Marketing Concepts To Improve Retail Store Sales
As a retail store manager, I spend a lot of time talking to my staff about sales and ways to improve in their selling approach. It recently occurred to me that a lot of the sales techniques I find most effective link back to concepts I learned while studying marketing.
Physician MBA Students Get Lessons In Digital Marketing
Last semester, the wife/husband of Jenni (Edwards) and Michael Burton shared their combined decade+ experience in digital marketing with the Kelley Business of Medicine MBA marketing class. Jenni, up first, set the tone by suggesting that the way to think about digital marketing is as a way to create digital connections.
It’s Great To See Differentiated Positioning, Even At The Beach
I am lucky right now. With no summer classes to teach, we’ve had a wonderful time relaxing and traveling.
Laddering Interview? Channel Your Inner 3-Year-Old
Any Kelley School of Business student who has successfully completed M303 Marketing Research is more than qualified to conduct interviews for the purpose of gathering primary market data.
Soccer: The pressure is on… not USA but Indy Eleven!
We are screaming! We are tweeting! We are watching … soccer???? Yes, the FIFA World Cup has captured America’s attention as the USA has emerged from the most difficult group in the first round to proceed to the “knockout” round.
Score Some Easy Wins And Get Your Momentum Rolling
Momentum, what a great sounding word. It sounds a lot like its definition: “force or speed of movement; impetus, as of a physical object or course of events: The car gained momentum going downhill. Her career lost momentum after two unsuccessful films.”
Luxury Trend Followers: Every Marketer’s Best Friend
After chatting with many customers shopping for backpacks in Nordstrom in a high-end fashion mall, one thing stood out over everything else in my research findings: When asked what price range the customers had in mind upon coming into the store, about 38% of respondents admitted to having no price limitations for this product.
I’ve Said It Before And I’ll Say It Again – Yes, Data Really Is Our Friend
While we all know that metrics and monitoring performance are good. In fairness, most of us hate to see what the numbers say. Every time I think about metrics, I picture “The Biggest Loser” and the dreaded moment when each person finds out how much weight they’ve and agonizes as to whether or not they made the cut. At least, that’s how it feel to me – have I/we made the cut?