With the new ruling by the NFL, professional football teams will now install cameras throughout their locker rooms. For security? No. To enforce league behavior rules? No. Then why? For your entertainment value.
Marketing
Data Analysis: Boring? Or Just Insanely Awesome?
Yes, there are people out there that enjoy data analysis. I find it interesting what the customer wants by data probing.
Kelley prof: Super Bowl the “Olympics” of advertising, as ad prices climb to record $4 million
It is considered to be the most-watched television event in U.S. history, drawing an estimated 111.3 million people in 2012.
Lessons Learned From Delta Faucet’s Rebranding Effort
This semester, for the 11th semester in a row, the top marketing person at Delta Faucet joined our marketing MBAs to share their multi-year rebranding effort.
What I Learned About Good Marketing From Scotty’s Brewhouse Founder Scott Wise
Most semesters I try to find a few guest speakers to share their hands-on insights with are marketing degree students. This semester, I invited Scott Wise (founder of Pots and Productions) to share his insights from starting a successful chain of restaurants.
Owner of Scotty’s Brewhouse offers marketing advice to Evening MBA students
If you expanded a restaurant chain into five locations, how would you differentiate each one?
What’s your personal brand? Marketing professor talks technique at latest Career Compass event
Saxton asked the group of over fifty attendees to consider the definition of a brand and how one associates with such a name.
Evening MBA class receives lessons from Allison VP, other execs
Mike Headly, Allison’s vice president of international marketing, was the guest speaker at the finale of the international competitive strategy class taught by Charles Dhanaraj, associate professor of management and Schmenner Faculty Fellow.
Marketers: Where Are You Going to Get Your 10,000 Hours of Experience
One truism in marketing is that the best way to get hired as a marketer is to show that you actually have had experience and success as a marketer.
Kelley faculty to offer marketing advice to minority, women and veteran business owners
Whether it’s baking cakes or roofing a house, small business owners are often great at what they do, but may lack the expertise or staff to devote to marketing their work.