So you want to start your own business – and you’ve got an idea. Where do you go from here?
Posted by Teresa Mackin
So you want to start your own business – and you’ve got an idea. Where do you go from here?
Posted by Teresa Mackin
The IU Kelley School of Business in Indianapolis is proud to welcome five new faculty members to its roster this fall.
Posted by Teresa Mackin
In prior Olympics, the International Olympic Committee (IOC) tightly controlled access to viewing audiences with strict rules about what merchandise, logos, etc. could be seen at Olympic venues.
Posted by Teresa Mackin
The key is having a constant stream of content.
Posted by Teresa Mackin
Super Bowl 50 is now in the books, and the fans in Indianapolis (and Denver) are smiling. Every conversation at work, on social media, on TV, and on radio is analyzing the game (Von Miller deserved MVP; Peyton is sheer class. The old saying “offense sells tickets but defense wins championships” is true) and the commercials.
Posted by Teresa Mackin
The sale-induced mania of Black Friday is getting pushback from a growing number of retailers, led by national sporting goods chain REI, which will close altogether the day after Thanksgiving to give its employees and would-be customers the chance to burn some turkey calories and enjoy the outdoors.
Posted by Teresa Mackin
One of the most vital aspects of a successful marketing plan is customer feedback.
Posted by Teresa Mackin
Can you believe Facebook is NOW just about to turn 10 years old in February of 2014? Each and every day, millions of users log on to the popular social media site to check up on friends, add new photos, or post a status on what they’re up to.
Posted by Teresa Mackin
Last semester, the wife/husband of Jenni (Edwards) and Michael Burton shared their combined decade+ experience in digital marketing with the Kelley Business of Medicine MBA marketing class. Jenni, up first, set the tone by suggesting that the way to think about digital marketing is as a way to create digital connections.
Posted by Teresa Mackin
As a retail store manager, I spend a lot of time talking to my staff about sales and ways to improve in their selling approach. It recently occurred to me that a lot of the sales techniques I find most effective link back to concepts I learned while studying marketing.