INDIANAPOLIS — Ten days. Three Japanese cities. 35 students. Countless memories. This summer, nearly three dozen students immersed themselves in Japanese culture, marking the largest study abroad trip in Indiana University Kelley School of Business Indianapolis program history. One of those students included Tanny Khun, a rising senior at IU Indianapolis studying marketing. With hundreds…… Read more »
Tag: marketing
Pacers QR code jerseys tie back to Kelley Indianapolis alum’s company
INDIANAPOLIS, Ind. — Whether it’s Pacers player Tyrese Haliburton on the free throw line or players Pascal Siakam and Bennedict Mathurin running down the court, sports fans nationwide have likely noticed the QR code on the left hand side of their jerseys during the Pacers playoff run. That QR code is affiliated with Spokenote, a…… Read more »
International student finds career opportunities in Kelley Indianapolis Honors Program
Learn what you live? New research shows watching others can reduce decision bias
New research from the Indiana University Kelley School of Business shows watching and learning from others can help reduce bias and improve decision-making.
Fear drives charitable giving during pandemic
A new study finds that people’s fear during the COVID-19 pandemic is actually driving their willingness to donate to charitable organizations during this time. In March, Kelley School of Business at IUPUI professor Helen Colby and student Angela Smith launched a series of online studies to determine how the current pandemic was impacting people’s willingness…… Read more »
Faculty Spotlight: Kim Donahue
Kelley School at IUPUI welcomes two new faculty members
More retailers work to compete with Amazon on “Prime Day”
Expect to see more retailers offering deals this week online, as they work to compete with Amazon’s Prime Day event, which starts Monday July 16
th and continues for 36 hours.
Kelley Evening MBAs learn from top industry marketers
Persevere. Try new things. Be a good storyteller. You may fail – Be open to that and learn from it.
The three questions to ask before marketing your new business
Once you’ve created a successful, scalable business model – you’ve gotta get customers. Start to market your business by answering three questions.