When Hostess Brands Inc. announced plans to wind down operations and sell off iconic brands such as Twinkies during bankruptcy, it meant plant closures and a loss of hundreds of jobs in Indiana.
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New smartphone app from Kelley alum settles the score
Kelley School of Business alum Marcus May (BS ’03) co-developed a new smartphone application to put these arguments to the test.
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Evening MBA spring break trip to India
What are your spring break plans? Consider Evening MBA spring break trip to India and earn 3 credits toward your degree.
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IU Business Outlook forecast: 2013 will be generally similar to 2012, marked by slow growth
In this election year, voters repeatedly list the economy as their number one concern.
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Lessons Learned From Delta Faucet’s Rebranding Effort
This semester, for the 11th semester in a row, the top marketing person at Delta Faucet joined our marketing MBAs to share their multi-year rebranding effort.
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Kelley faculty research shows race plays a role in assisting members within a team
If a group’s success depends on the achievement of all involved, one might think everyone would be willing to lend a hand when one group member clearly struggles.
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Accounting professor takes teaching to India
Deloitte has a substantial presence in India and is growing rapidly, according to Kulsrud, who points out that Deloitte and other national accounting firms such as Ernst and Young, PriceWaterhouseCoopers and KPMG are expanding their practices.
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What I Learned About Good Marketing From Scotty’s Brewhouse Founder Scott Wise
Most semesters I try to find a few guest speakers to share their hands-on insights with are marketing degree students. This semester, I invited Scott Wise (founder of Pots and Productions) to share his insights from starting a successful chain of restaurants.
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Owner of Scotty’s Brewhouse offers marketing advice to Evening MBA students
If you expanded a restaurant chain into five locations, how would you differentiate each one?
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Making Contact: How to Reach Out to Potential Mentors
Like all good students, you’ve completed the mentor homework described in part one. Now, you are ready to contact a potential mentor.
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