Marketing

I am lucky right now. With no summer classes to teach, we’ve had a wonderful time relaxing and traveling.

Any Kelley School of Business student who has successfully completed M303 Marketing Research is more than qualified to conduct interviews for the purpose of gathering primary market data.

We are screaming! We are tweeting! We are watching … soccer???? Yes, the FIFA World Cup has captured America’s attention as the USA has emerged from the most difficult group in the first round to proceed to the “knockout” round.

Momentum, what a great sounding word. It sounds a lot like its definition: “force or speed of movement; impetus, as of a physical object or course of events: The car gained momentum going downhill. Her career lost momentum after two unsuccessful films.”

After chatting with many customers shopping for backpacks in Nordstrom in a high-end fashion mall, one thing stood out over everything else in my research findings: When asked what price range the customers had in mind upon coming into the store, about 38% of respondents admitted to having no price limitations for this product.

While we all know that metrics and monitoring performance are good. In fairness, most of us hate to see what the numbers say. Every time I think about metrics, I picture “The Biggest Loser” and the dreaded moment when each person finds out how much weight they’ve and agonizes as to whether or not they made the cut. At least, that’s how it feel to me – have I/we made the cut?

You know that wonderful relief when you realize that all your Christmas shopping is done with time to spare? Yeah, I don’t either. This year I did pretty well until I remembered I needed to get some ‘stocking stuffers’.

The world of professional sports can be very lucrative for the leagues, the team owners, the players, and the sponsors. The compensation comes in many forms both tangible and intangible.