August 25th not only marks the beginning of the 2014 Fall Semester here at Kelley Indianapolis, but it also kicks off the 40th Anniversary Celebration! This year marks the 40th year that IU Kelley has had a major presence in our state’s capital.
Entries by Teresa Mackin
Macroenvironmental Trend: Join The Local Food Market
A recent cover of National Geographic caught my eye. “The New Food Movement” was the theme of the issue. Partly, it caught my eye because I can see the ball rolling faster in support of Indy’s Local Food Movement. But, I also just finished reading the Jan/Feb 2014 issue of MIT Technology Review that proclaimed “Buy Fresh, Buy GMO.”
Children’s Museum Partnership Provides Unique Opportunities
In a special partnership with the Children’s Museum of Indianapolis, Kelley alumni, students, faculty, staff and their families can buy tickets for the museum’s Terra Cotta Warriors exhibit at a 20% discount.
It’s Great To See Differentiated Positioning, Even At The Beach
I am lucky right now. With no summer classes to teach, we’ve had a wonderful time relaxing and traveling.
Laddering Interview? Channel Your Inner 3-Year-Old
Any Kelley School of Business student who has successfully completed M303 Marketing Research is more than qualified to conduct interviews for the purpose of gathering primary market data.
Innovative Role For Kelley At This Year’s Innovation Showcase
Earlier this month I had the pleasure of participating in the Innovation Showcase. For those not familiar with the event, the Innovation Showcase brings together today’s and tomorrow’s entrepreneurs, investors, service providers, and others for education, pitching, networking, and celebrating the entrepreneurial spirit.
Undergrad Alum Spotlight: Peter Brasovan And Jared Byczko
Three years ago, Kelley undergraduate alums Peter Brasovan and Jared Byczko took the leap into entrepreneurship by opening the first CrossFit location in downtown Indy. The old storefront on Delaware Avenue clearly needed some work. But it was a start.
Kelley School leverages Moi University partnership to offer foundational business course in Kenya
The Indiana University Kelley School of Business has developed a 10-week pilot study program designed to impart foundational business knowledge and skills to the people of Kenya through its strategic international partnership with Moi University.
Evening MBA Alum Spotlight: Chrissy Vasquez And Back On My Feet Indy
If you’ve ever met Chrissy Vasquez, you know why she’s a great alum to get to know. But for those who don’t, let me tell you how she’s turned her moment into momentum. The first time I met Chrissy was in the Effective Brand Positioning course I taught back in 2006. Chrissy’s vibrant personality, clear passion for marketing and creative approach to solving marketing problems made her a standout contributor to class discussions.
Exploring Art In Central Europe: Berlin, Prague, And Vienna
For the three weeks prior to my arrival in Strasbourg (as I mentioned in my last post), I traveled from Berlin, Germany, to Prague, Czech Republic, and finally to Vienna, Austria, with 14 other students on Herron’s study abroad program entitled “Exploring Art in Central Europe.”