Although some Americans are pessimistic about AI’s potential impact on the job market, the Kelley School of Business Indianapolis is embracing it while also innovating the cornerstone of the school’s renowned undergraduate education.
Integrated Core, or I-Core, is a unique block of four courses Kelley Indianapolis students take in their junior year. It includes a semester-long project for which student teams partner with a local organization to identify a new, revenue-generating product or service. This semester, however, Honors I-Core students have a new teammate: generative AI and large language models.
Three student teams each chose an industry to which they could apply generative AI technology. Encouraged to think like entrepreneurs, the students will use skills learned across marketing, finance, operations, and team dynamics and leadership to develop a generative AI product development proposal and present to a panel of industry leaders.
“No matter what jobs, skill sets, or majors, our students will encounter generative AI in their professional careers. We want to be on the ground floor of innovation and teach our students the business value of generative AI early in their education, specifically how large language models can be used for information-based products in established and new markets,” said Kim Donahue, teaching professor of marketing.
To enhance the student learning experience, Donahue wants to engage industry feedback on the I-Core generative AI projects by involving business experts across the financial services, emergency response, and health and wellness spheres to participate in a panel evaluation of the student team’s product development proposals and provide them with industry-specific feedback.
Kelley Indianapolis is accepting applications from individuals to participate on the Honors I-Core generative AI project review panel this December. There is no cost to participate, only a few hours of time dedicated to engaging with students and evaluating project presentations.
Interested professionals should have:
- Direct experience and industry knowledge in financial services, emergency response, or health and wellness;
- A background in entrepreneurship and/or business proposal design and review; and
- The ability to dedicate two hours to meet with students on the IU Indianapolis campus and review three project executive summaries prior to student meetings.
Partners who collaborate with Kelley Indianapolis students on I-Core projects are investing in future business leaders, as 86% of students stay in central Indiana following graduation.
To participate in the Kelley Indianapolis Honors I-Core generative AI panel, email your interest to ksbiupui@iupui.edu.
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